2026-10-23T14:55:23Zhttps://gumushane-rdlopen.rawdatalibrary.net/oai/requestoai:gumushane-rdlopen.rawdatalibrary.net:gumushane/143802026-10-22T11:37:04Zopenairecom_gumushane_10000col_gumushane_10001com_gumushane_10007col_gumushane_10187Unpacking the power of user-generated videos in hospitality and tourism: a systematic literature review and future directionPolat, ErayÇelik, FatihIbrahim, BlendKöseoglu, Mehmet Alibehavioral intentionco-word analysisdestination imageshort-form videossocial media platformssystematic literature reviewTCM frameworktravel live-streamingUser-generated contentuser-generated videoWe review user-generated video (UGV)-research in hospitality and tourism (H&T), provide an overview of its current-state, and suggest ways forward. We adopted a systematic literature review methodology and reviewed 66 articles with TCM (theory/context/methodology) framework. UGV-research focuses on (i) destination image perception, (ii) short-form videos and travel live-streaming, (iii) behavioral intentions, and (iv) crisis management. Theoretical development is diverse, given the descriptive nature of research questions, but it is still in its infancy. The context varies by H&T setting, type of social media platform, population, and country. Research methods and techniques range from traditional analysis to advanced machine learning or artificial intelligence-based quantitative approaches, predominantly qualitative methods.Routledge2023Articlehttps://rdlopen.rawdatalibrary.net/r/gumushane/14380https://doi.org/10.1080/10548408.2023.22966551054-8408enJournal of Travel and Tourism Marketinginfo:eu-repo/semantics/closedAccessinfo:eu-repo/semantics/articlehttps://gumushane-rdlopen.rawdatalibrary.net/tr/items/gumushane/14380