2026-10-23T17:55:09Zhttps://gumushane-rdlopen.rawdatalibrary.net/oai/request

oai:gumushane-rdlopen.rawdatalibrary.net:gumushane/128652026-10-22T11:35:47Zopenairedrivercom_gumushane_10000col_gumushane_10001com_gumushane_10010col_gumushane_10175

Consumers’ willingness to pay for traditional products with geographical indication: a case study on pestil from Gümüşhane, TurkeyDogan, NilgunAdanacioglu, HakanGeographical indications (GIs)GümüşhanePestilTraditional productsWillingness-to-pay (WTP)The main purpose of this study is to analyze the willingness to pay (WTP) geographical indications (GI)-labelled pestil as a traditional product. Considering the data obtained from a survey conducted with 166 households in Gümüşhane, Turkey were used. Contingent valuation method was taken to determine WTP for GI-labelled pestil (dried fruit pulp). In order to find WTP price amounts Tobit model was used. Tobit model showed that individuals who were in the upper age group, have a high frequency of purchasing pestil, have a high level of knowledge about GI-labelled products, and consume GI-labelled products want to consume more. The average amount that consumers will be willing to pay for 1 kg of price bids ranging from 60-100 TRY has been determined as 68.74 TRY. While establishing a target market, those who are in the upper age group, have a high frequency of purchasing pestil, have a high level of knowledge and consume GI-labelled products should be taken into consideration. Since individuals with a high level of knowledge regarding GI-labelled products are willing to pay a higher amount of extra payment, it is recommended that marketers carry out promotional activities that will increase communute awareness for GI-labelled products.Sociedade Brasileira de Ciencia e Tecnologia de Alimentos, SBCTA2022Articlehttps://rdlopen.rawdatalibrary.net/r/gumushane/12865https://doi.org/10.1590/fst.416211678-457XenFood Science and Technology (Brazil)info:eu-repo/semantics/openAccessinfo:eu-repo/semantics/articlehttps://gumushane-rdlopen.rawdatalibrary.net/tr/items/gumushane/12865