2026-10-23T17:48:04Zhttps://gumushane-rdlopen.rawdatalibrary.net/oai/request

oai:gumushane-rdlopen.rawdatalibrary.net:gumushane/126672026-10-22T11:35:37Zopenairecom_gumushane_10000col_gumushane_10001com_gumushane_10007col_gumushane_10187

Past, present, and future scene of influencer marketing in hospitality and tourism managementPolat, ErayÇelik, FatihIbrahim, BlendGursoy, Doganbibliographic coupling analysisbibliometric analysiscelebrity endorsementco-citation analysisdestination marketinginfluencer marketingSocial media influencersTCCM frameworktravel decision-makingtravel vlogThis paper reviews influencer marketing (IM)-research in the tourism and hospitality (H&T) field to provide a state-of-the-art of the past, present, and future of IM-research. It identifies research themes, theoretical underpinnings, and methodologies utilized in IM-research. Seventy-five studies are examined through co-citation, bibliographic coupling and content analysis based on the TCCM (theory/context/characteristics/methodology) framework. Co-citation analysis reveals that IM-research focused on travel blogs, vlogs, celebrity endorsement, influencer authenticity. An assessment of recent studies through bibliographic coupling indicates a partial shift toward the study of more contemporary issues. This field-discipline-focused hybrid-review contributes to literature and practice by presenting the past, present, and future of IM-research.Routledge2024Articlehttps://rdlopen.rawdatalibrary.net/r/gumushane/12667https://doi.org/10.1080/10548408.2024.23177411054-8408enJournal of Travel and Tourism Marketinginfo:eu-repo/semantics/closedAccessinfo:eu-repo/semantics/articlehttps://gumushane-rdlopen.rawdatalibrary.net/tr/items/gumushane/12667